“These are really comfortable,” was the first thing my boyfriend said when I asked him to try on the new briefs I received for him from Smartass Undies. It’s a unique brand, with a fun name, offering motivational messages, and giving back to the planet. 

Offering men’s and women’s underwear, as well as socks, you can choose from a variety of motivational messages slapped smack dab on the butt of the soft and smooth garments. Messages include, “Stay focused on the important shit, and leave the rest behind,” as well as “Sit that ass down and meditate!” 

The whole concept makes so much sense to me. Often, I spend my time getting ready in just my bra and underwear, and as I pass mirrors, messages like these offer friendly reminders to be motivated and positive.

Founder of the Australian-based brand, Brendan Lo, has always been a collector of quotes concentrated on wisdom and practical good sense. Why? Because powerful words can create powerful actions. But despite our best efforts, sometimes it’s hard to put into use all the good things we read and hear. As the day unfolds, mindfulness takes a backseat to endless tasks. 

“I started thinking about what could be an effective way to stay on track with what I know to be true in life, but more often than I like, seem to lose sight of?” said Lo. And so the idea of Smartass Undies was born. 

“Our undies are our routine, they’re inescapable, attached to our body, discreet and inconspicuous. They have a tactile presence with a covert mission, to keep our chosen message lighting up our prefrontal cortex throughout the day, even when we’re sitting on our own private Idaho.”

The messages are surely inspiring, but the underwear itself is super comfortable. They’re made of 92% Specortex high performance polyester, 8% Spandex, and feature four-way stretch that ensures they contour to the shape of your body. 

And we can’t forget that, in addition to all the good they provide for our mind and body, they also give back to the planet. Fifty percent of the profits go to planting trees and protecting precious rainforest. “Half the world’s forests have already been cleared, that’s a problem. We want our ass and yours to be part of the solution!” says Lo. 

Use code Alexa10 at checkout for 10 percent off your order! 

Exploring life's many facets one glass of wine, pair of heels, and yoga class at a time.

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